Many business owners think about what they can do to attract customers. While it is commonly believed that customers are attracted to really good products and marketing campaigns. The biggest factor to the popularity and success of a company is in the crowd that it attracts. Fabletics uses the power of the crowd in order to drive sales. After all, it is the crowd that determines consumer sales, especially in the days of the internet and social media. The internet has made it so that people can find reviews on companies easily. Therefore, businesses have to be very careful in every aspect of the business.
Kate Hudson has seen the importance of reviews and has therefore encouraged Fabletics to put a lot of focus on how they treat their customers. After all, people are willing to go after lower quality products with high quality service. At the same time, people are quick to review companies in many aspects of their business which includes customer service. If people are reading that the customer service is lacking, then they will be less likely to do business with the company. This is one of the reasons that Fabletics has decided to give the crowd a lot of say over the company.
Another thing that Fabletics does in order to bring forth satisfied customers is to engage with them on social media. After all, people are willing to socialize online. People talk about the same things online that they talk about offline. Therefore, some of the word that can be spread is negative. This is especially the case for businesses that are not going to engage with the customers. Fabletics takes the time to make sure that the concerns of the customers are met so that they will be able to keep them.
With all of the focus on customer satisfaction, Fabletics still comes up with some of the best products. After all, people are going to shop at stores that have products they like. When it comes to fashion, being unique and creative is very important for the company so that they can continue to bring about the products that satisfy them. Fortunately, Fabletics pays attention to not only the design and the color, but the different body types that come to their store. When people try on any type of clothes, among the things they would like is for the clothes to make them look good.