Desiree Perez is a much needed help when it comes to running all of the businesses that Jay-Z has acquired. It is Desiree Perez who is holding down the fort at Roc Nation, and people can tell that she is doing a great job. She has negotiated some multi-million dollar contracts for athletes at Roc Nation Sports, and she is on the verge of negotiation for some major deals with Live Nation in relation to concerts. This is what Desiree Perez does.
She takes the time to go over contracts as she sits with other executives. She looks for the very best deal that can occur between Roc Nation and the parties that are looking to make deals with the Roc Nation roster. Desiree Perez is an intricate part of the business model that Jay-Z has in place because she is the closer on deals. It does not matter how many artists Jay-Z put on the Roc Nation roster. If he cannot get the Roc Nation artists successful contracts it is worthless for any of them to be on the roster.
They are wasting time if they don’t have the ability to make money outside of the Rock Nation camp. This is what Desiree Perez focuses is on. She wants to make sure that people that are part of Roc Nation are getting full exposure of their talents. She wants to have a successful team, and that is why she campaigns so hard for the Roc Nation brand. That is why she see goes back to the business meeting again and again until she gets favorable numbers for Roc Nation artists. This is what Jay-Z likes about Desiree Perez. She is a determined spirit that is going to push the envelope every time when it comes to a new deal.
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