Lori Senecal is the Global CEO of CP+B. In this position, she is mandated with the duty of enhancing the strategic vision of the company. In addition, she works closely with MDC partner agencies to deepen MDC’s unique model and enhance cross-collaboration. Lori plays a pivotal role in augmenting partnerships with clients. Lori, in a huffingtonpost.com interview has said that she believes positive change can be driven by the power of culture. By building a strong culture, it is possible to inspire people to be purposeful, pioneering and seek to work together.
Lori Senecal is the former executive chairperson of KBS. Here, she zeroed in on improving the company’s growth and vision. Lori believes that to deliver competitive advantage for brands, one should have true invention. At KBS, she focused on spearheading agency business units, especially around content creation, start-up investment and technology. To this end, she worked closely with KBS Content Labs, KBS Ventures and KBS Spies & Assassins respectively.
Over the years, she has inspired and incentivized employees to start their own businesses. Lori encourages workers to be investors of their own careers. Through her trans formative leadership, she was able to enhance KBS’s growth. Today, the company is regarded as one of the best places for employees to work in New York City. For three consecutive years, the agency has been on the list of Standout Agencies, which is published by Ad Age. Previously, she worked as the president of McCann Erickson. Before she was promoted to this position, Lori served as the company’s global chief innovation officer. She is also credited for founding TAG Ideation, which is a marketing specialty unity that seeks to address the needs of young adults.
Regularly, Lori has been sharing her ideas, experiences and insights on various topics through television appearances, op-eds, speaking engagements and award juries. She is a recipient of various awards. In 2014, she made it on the list of the Ad Age’s Women to Watch. In 2013, Lori was honored with the Quantum Leap award at the esteemed AWNY Game Changer ceremony. To celebrate different innovations made by students, Senecal founded the Isaac Award. Lori sits on the board of MDC Partners. For two years, she served as the Isaac Award’s jury chair.